PPC stands for Pay per click and also known as CPC (cost per click). Both the terms have the same meaning. For representing any advertising agency name or Method of advertising we normally use word PPC and For the rate decision term used is CPC. PPC is one the most famous and biggest term in Internet marketing. There are two different parties Advertiser and Publisher Who depends On PPC advertising. Advertiser use PPC advertising for branding their products and services by advertising their online businesses to reach more targeted audience within a specific budget. For Publishers of Web sites and Blogs, PPC holds the best position for the major source of the online earning. Make Money from Pay per click ads is basic and easiest way for a startup who don’t have deep knowledge about marketing yet.
PPC advertising is playing a main role in building a relationship between two companies, websites or blogs. Advertiser depends upon Publisher for getting visitors and Publisher depend on Advertiser to earn revenue by ads placements. Some of the Big brands like Google, Yahoo and Facebook having a major source of earning is through PPC ads.
PPC is a type of an online advertising technique. If you want to understand more about Advertising then I recommend reading about How Online Advertising Works? PPC is the easiest way to drive traffic from one website to another on the bases of clicks. PPC requires minimum two different parties or websites in which one website or Party act as Advertiser and other activities as Publisher.
An advertiser wants more traffic and customers on their site or product to grow there business. So they adopt CPC based method to pay money to publisher site for every click on Ad. In that way, an advertiser has to pay for every successful unique click on their product link or banner.
A publisher is a person who has any website or blog with traffic and wants to generate revenue from visitors. So publisher sells ad space or use any third party ad network for ad placement on their site. For every click on ad banner publisher which generate earning based on CPC rate.
Before further detail about both types, lets see how CPC or PPC rate works on the bases of simple formula
Cost Per Click = Total Advertising Cost / Total Ad Clicks
Cost Per Click= Total Earning / Total Ad Clicks
Its is based on the total budget set by the advertiser and on that bases how many total clicks they need. The results is in the form of every click rate which is CPC.
Mostly PPC ads are based on two methods Flat Rate PPC and Bid Rate PPC.
In short and simple words if the advertiser setup the fix rates of CPC. That type of ads is consider as Flat rate CPC. It mostly takes place in direct advertising or even many third-party ad networks available. So the fixed rate CPC will be provided for total clicks on ad banner. Normally it is beneficial in direct advertising relationship.
This technique is mostly used by big third-party networks. Because in third-party ads there is no direct relation between advertiser and publisher. Agencies having many different advertisers and Publisher with websites in different niches. So Agencies rotate ads automatically and fill ad banner with a highest paying and which depends on visitor location, interest, niche and many other factors. So the Bidding is done for highest rates according to these factors. Rate may vary because relevant and irrelevant ads will be displayed on web pages. The overall performance of the bid-based network is good but earning for publisher totally depend on website or blog niche.
PPC based advertising is the traditional and basic method to promote and get traffic online. PPC adverting depend on two different parties, an Advertiser or a Publisher both take its benefit equally. Advertiser setup the total budget and approx amount traffic with be generated according to the CPC rate. Which makes an advertiser clear that how much money is required for total amount visitor they need and will it be profitable for business. For PPC based advertising you need to concentrate on following factors Like
So if you want to advertise your brand, website, blog, services page, landing page or any other product. You can need to join as an Advertiser on Ad exchange networks or agencies. For a better startup, i recommend going for these 3, 4 for PPC companies.
On another of a side of an advertiser, their is a Publisher. Website or blog which place ads and they earn from then is a publisher mean who publish and promote ad unit. Publisher having 100% benefit just they don’t need to spend anything and their is no risk of loss. Whenever a person starts a new website or blog. They want to earn revenue from it. So the basic and simplest way is just placing few ads which are based on PPC.
Now Question arises is How will you earn just by placing an advertisement on website or blog? Who will give you money?
Their are many third party agencies for ppc ads. Person has need to join as a publisher on behalf of its website or blog. After joining they will provide ad unit code which a publisher have to placed on there blog or website. Then from these banners publisher earn money.
Here are some networks which offer good CPC rates. These networks are highly trusted and publisher can earn decent revenue.
For More PPC Based network i recommend to read full article about Best PPC (Pay per click) Sites For Publishers. Where you will find more networks from which publisher can earn money.
At the end i hope all doubt regarding PPC or CPC will almost be clear. It necessary to learn for everyone before making internet marketing as profession. I try to explain each and every part of about Pay per click advertising and how to will be beneficial for both advertiser and publisher. In case you want any information or you feel something is missing in topic. Feel free to share your thoughts in comments.